StyledBySami Privacy Notice
This privacy notice tells you what to expect us to do with your personal information.
Content
Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
Who we share information with
How to complain
Contact details
Email: styledbysamicontact@gmail.com
What information we collect, use, and why
We (Samira Fernandes / StyledBySami) collect or use the following information to provide personal styling services: Names and contact details; Addresses, Date of birth; Purchase or account history, Payment details (including card or bank information for transfers and direct debits); Account information; Website user information (including user journeys and cookie tracking); Photographs; Records of meetings and decisions; Information relating to compliments or complaints.
We collect or use the following information for the operation of customer accounts: Names and contact details; Addresses; Payment details (including card or bank information for transfers and direct debits); Purchase history; Account information; Marketing preferences.
We collect or use the following information for service updates or marketing purposes: Names and contact details; Addresses; Marketing preferences; Website and app user journey information; Records of consent, where appropriate.
We collect or use the following information for research or archiving purposes: Names and contact details; Addresses; Purchase or viewing history; Personal information used for the purpose of research; Records of consent, where appropriate.
We collect or use the following information to comply with legal requirements: Name; Contact information; Addresses; Purchase or viewing history.
We collect or use the following personal information for dealing with queries, complaints or claims: Names and contact details; Addresses; Payment details; Account information; Correspondence.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide personal styling services are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our business or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Personal information may be gathered to provide personal styling services tailored to the client in question. For example, information and/or photographs relating to a client's body measurements and life circumstances can have an impact on the personal styling advice and services provided.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for legal requirements are:
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Where we get personal information from
Directly from you
How long we keep information
The length of time that we retain your personal information is dependent upon the purpose for which we are using it in order to provide personal styling services (we retain such personal information for as long as is necessary for such purpose) and in order to satisfy our legal obligations, noting that applicable laws, rules and regulations may set a minimum period during which we must retain your personal information.
Once we have determined that we no longer need to retain your personal information, we will erase (delete) it or anonymise it.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Data Category / Purpose of Processing / Retention Period / Rationale
Names, contact details, addresses, date of birth / Client identification and communication / For the duration of client relationship + 2 years / Allows for potential repeat business or follow-up queries
Purchase or account history / Service delivery, customer insights and financial reporting / 5 years from 31 January following the tax year that the purchase or account history relates to / Aligns with UK HMRC record-keeping requirements
Payment details (card or bank information) / Transaction processing / Until transaction is completed or up to 30 days / Sensitive data; retained only as long as necessary for processing
Account information / Ongoing access and service delivery / Until account closure + 2 years / Supports service continuity and query resolution
Website usage data (cookies, analytics) / Improve website functionality and performance / 2 years / Standard industry analytics retention period
Photographs (e.g., style references) / Personal styling services / Duration of client relationship only / Deleted upon termination of services unless further consent is obtained
Compliments and complaints / Service monitoring and legal defence / 6 years / Standard legal limitation period for contractual claims
Marketing preferences and consent records / Marketing communications and compliance / Duration of consent + 2 years / Required under PECR and UK GDPR
Correspondence / Customer service and record-keeping / 3–6 years depending on context / Required to resolve disputes or follow up on service matters
Legal compliance records / Fulfilling legal obligations / 6 years / Required by law (e.g., for tax purposes)
Who we share information with:
Insurance companies
Professional or legal advisors
Relevant regulatory authorities
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: 1 August 2025